It’s official; the amount of time consumers are waiting for service in “drive thru” lanes is getting longer. It’s not just your imagination. The fast food industries trade magazine “QSR” released the latest findings of their 2014 study, and the numbers are not encouraging.
The study shows that the averages wait time in 2014 is nearly 240 seconds, that’s an increase of more than 22% in one year. Many major fast food restaurants rely heavily on drive thru sales, some as high as 70% of total sales volume is from drive thru lanes.
The cause of the increase according to QSR may be the ever-increasing amount of choices on the menu along with consumers wanting “custom” orders.